Westward Leaning Offers Customers a Chance to Design Their Own Sunglasses

Welcome to this week’s Red Hot Round-up. This week, we’re looking at, Westward Leaning, who are offer customers the chance to design their own sunglasses. We’re also looking at our on-going pre-Christmas sale, and our new video outlining several other non-Ray-Ban Wayfarer options.

Red Hot Round-up  Sunglasses

 

For anyone looking for an absolute sense of originality from their sunglasses, Westward Leaning might be exactly what they’re looking for. The company is offering people the chance to design their own custom-built sunglasses, choosing from materials, designs, additional design accents, and anything else you can think of. Westward’s creative director, Robert Denning, had this to say about the project:

With Westward Leaning Custom, the era of design despotism is over, and we’re excited to share the design process with our diverse customer base.

The main point behind this venture is that normal people without the design connections of famous music stars and models will still be able to design and obtain their own high-end sunglasses. It is tapping into the frustration some people feel when they find a celebrity with amazing custom-built sunglasses and have no way to follow suit.

In a way, this is build-a-bear for sunglasses, and it might be very successful, but it is unlikely to take over from the top eyewear brands, who spend millions on the design process, employing experienced designers to come up with the most beautiful, contemporary sunglasses designs in the world. But it’s a great idea, and we’re interested to see how their business develops.

 

Brand focus: Guess

Guess is the Los Angeles–based fashion label most famous for its designer denim. Over the years, Guess moved onto other collections too, including a particularly impressive line of sunglasses. The Guess fashion house was founded by two brothers, Paul and Maurice Marciano, and its early success was due to its clever advertising campaigns and careful choice of models, including Anna Nicole Smith, Keva Herzigova, and Claudia Schiffer.

When it comes to eyewear, Guess is fond of vibrant colours and classic, 60s, 70s, and 80s-inspired designs—but everything they produce, whichever decade its inspired by, always has a modern sense to it. Have a look through our entire Guess sunglasses collection to find out more, but here are a few of our highlights:

guess triangle cateye sunglasses

Guess Triangle Logo Cateye Sunglasses in Shiny Lilac

guess metalbrow sunglasses in white

Guess Metal Brow Sunglasses in White

Guess Diamante G Logo Aviator Sunglasses

Guess Diamante G Logo Aviator Sunglasses in Shiny Light Nickeltin

 

Top 10 Ray Ban Wayfarer Alternatives

As Ray-Ban is the biggest dedicated eyewear company in the world, famous for its iconic Wayfarer design, we thought we’d make a video suggesting some alternative wayfarer designs from other eyewear designers. There’s a good reason why Ray-Ban are at the top, and we recommend that you check out our Ray-Ban Wayfarer collection, but we wanted to let some other eyewear brands have a moment or two in the spotlight. You can watch the whole video below, followed by images of each of the sunglasses featured on the video:

 

 Prada Journal Wayfarer Style Sunglasses in Black

Prada Journal Wayfarer Style Sunglasses in Black

SUPER by Retrosuperfuture Classic Francis Sunglasses in Black Gold

SUPER by Retrosuperfuture Classic Francis Sunglasses in Black Gold

Brixton Wayfarer Style Sunglasses in Black

Brixton Wayfarer Style Sunglasses in Black

Saint Laurent SL 51 Slim Sunglasses in Black

Saint Laurent SL 51 Slim Sunglasses in Black

american_freshman_wayfarer_sunglasses  American Freshman Retro Plastic Sunglasses in Matte Black

American Freshman Retro Plastic Sunglasses in Matte Black

ben_sherman_wayfarer_sunglasses  Ben Sherman Rectangle Plastic With Metal Trim Sunglasses in Black Crystal Blue

Ben Sherman Rectangle Plastic With Metal Trim Sunglasses in Black Crystal Blue

marshall_eyewear_bob_large_wayfarer_sunglasses  Marshall Eyewear Bob Large Sunglasses

Marshall Eyewear Bob Large Sunglasses in Vinyl

Adidas Originals Wayfarer Style Sunglasses in Black

Adidas Originals Wayfarer Style Sunglasses in Black

Tom Ford Snowdon Sunglasses Black on Havana

Tom Ford Snowdon Sunglasses Black on Havana

Steelfish Tinietone Wayfarer Sunglasses in Black on Grey

Steelfish Tinietone Wayfarer Sunglasses in Black on Grey